Cultural features of gift packaging design

Gifts play an important role inpeople's life. They are the carrier of people's mind and the link of communication. In order to enhance the atmosphere of the gift, improve the role of the gift, therefore, the gift packaging design is very important.

Gift packaging is not only limited to circulation and display on the market shelves, but also can be involved in people's social relations and life details. By designing andenriching the giver's mind, the recipient can obtain unexpected enjoyment andsatisfaction, so as to enhance the sense of value of gifts. Therefore, gift packaging design needs to reflect a higher aesthetic taste and rich cultural connotation.

The cultural characteristics of gift packaging design include: profound traditional culture, fresh and natural folk culture, unique aesthetic culture, colorful social culture and ever-changing pop culture.